The programme is composed of three groups of modules on (1) marketing insights, (2) analytical tools, and (3) decision framework for marketing professionals.
It is strategy-oriented with well-rounded training to sharpen your analytical, communication and intellectual skills. Ethics and sustainability issues with a corporate profit-making orientation are also embedded in the programme.
Students are required to complete a total of 10 courses including:
Remarks: Not all of the courses listed above will necessarily be offered each year and the above list is subject to further adjustment.
^Up to two elective courses may be taken from other taught postgraduate programmes offered by the School, subject to availability and review by the Programme Director based on your profile, capabilities, and performance in the MScMktg Programme.