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The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond.

 

The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

 

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The HKU Heritage

Become one of the future leaders by studying at the first university in Hong Kong, and one of the most reputable universities in the world. You will join a family of influential alumni that hold prominent positions in various sectors across the region.

About HKU
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Well-Structured Curriculum

The MSc(Mktg) programme is strategy-oriented with well-rounded training to sharpen your analytical, communication, and intellectual skills. Ethics and sustainability issues with a corporate profit-making focus are also embedded in the programme.

Curriculum Structure
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Connect with Real World Business

In addition to our faculty members, senior business practitioners will be invited to share the ins and outs of the industry during classes and seminars. An international study field trip is also available for students as an elective course.

Elective Courses 
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Unprecedented Industry Demand

From Apple to Louis Vuitton, Nike to Starbucks, many of today's top brands and companies would never have achieved their level of success without brilliant marketing innovations and sound strategies. With the rise of digital media and globalisation of economies, it is paramount for marketing professionals to delve into the latest trends and know-hows to navigate through a changing business landscape.

Industry Demand