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Our team of professors are not only engaged in academic research and teaching but are also involved in real world business activities. This page allows you to learn more about their professional experience outside of teaching. 

Master of Science in Marketing

HKU Echo Wen Wan named among MSI’s top marketing academics


Professor Echo Wen Wan, Professor of Marketing at HKU Business School, recently became a Marketing Science Institute (MSI) Scholar – a distinguished accolade to recognise top mid-career academics for their high-quality research which demonstrates strong practical relevance to address real-world marketing issues. “I am honoured to be selected as one of the 35 MSI Scholars in 2020. As I was awarded as a MSI Young Scholar back in 2013, I feel grateful for MSI’s nurturing all along…

Professor Echo Wen WAN

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Master of Science in Marketing

How Breakthrough Innovation creates start-up success in competitive markets


The majority of fledgling businesses fly straight into the unforgiving rule of natural selection – only the fittest and strongest survive. In terms of start-ups, the rule is even more merciless. What can start-ups do to succeed in this brutal envrionment? Professor David Tse, Stelux Professor of Marketing and Director of the Contemporary Marketing Centre at the HKU Business School, believes Breakthrough Innovtation (BI) is an effective strategy for success. Simply put, BI fosters strategies that help service new and under-served markets.

Professor David K. C. Tse

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Master of Science in Marketing

In search of public service excellence


Public services touch every aspect of the lives of people around the world. Though normal life for many has changed since the global pandemic of early 2020, up until then, people everywhere frequently used public services on a daily basis – from renewing a business registration or a passport, to receiving post, exercising at a swimming pool, or visiting a public hospital.

Professor Bennett YIM

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Master of Science in Marketing

A brave new world for marketing


As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.

Dr. Jayson Jia
Dr. Tuan Phan
Dr. Chu Dang
Dr. Mengzhou Zhuang

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Master of Science in Marketing

The All-Rounded Talent: Dr. Tuan Quang PHAN


While Dr. Phan asserts that he is never in the academic rat race, his dedication and interests towards science and technology have rewarded him the opportunity to major in computer science and electronics engineering at MIT with concentrations in business and economics. Excellent academic performances, mastery over technical skills, has brought Dr. Phan with other like-minded individuals to establish a start-up in software engineering during his sophomore years. Dr. Phan’s multitasking ability is very impressive. Few could manage to study three majors, run a start-up, prepare for job interviews, and win ball-room dancing competitions in tandem.

Dr. Tuan Phan

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Master of Science in Marketing

Dr. Sara Kim awarded HKU Outstanding Young Researcher 2018-19


Dr. Sara Kim, Associate Professor of Marketing, Faculty of Business and Economics was recognised as one of the winners of the Outstanding Young Researcher Award (OYRA) 2018-19. The award aims to recognise young researchers for their outstanding research accomplishments at the University of Hong Kong. 

Dr. Sara Kim

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Master of Science in Marketing

HKU Jayson Jia named among MSI’s Top Marketing Academics


Dr. Jayson JIA, Assistant Professor of Marketing from the Faculty of Business and Economics at HKU recently became a Marketing Science Institute (MSI) Young Scholar 2019 – a distinguished accolade to recognise young marketing scholars worldwide with great potential to be the ‘leaders of the next generation of marketing academics’.

Dr. Jayson Jia

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